In 1968 the first MasterCraft was built by hand in a barn. Today, the XStar is rolling out previously unimaginable waves and winning innovation awards. We’ve come a long way in 50 years and you’ve been with us the whole time—for every perfect day spent on the water. Without you, there’s no MasterCraft, so let’s celebrate this accomplishment together in the only way we know how: full throttle fun.

That’s right, we’re throwing our own birthday party and it’s going to be good. Come join us at our headquarters for all the fun, food, live music, memories and on-water action you can handle in one day. Meet the people who put your boat together, share stories with other owners and most of all, get ready to get rad.

Get your ticket now and get a free t-shirt.

Event Schedule

Friday, July 27th

7:00pm – 10:00pm
We have added a special evening with cocktails and live music. Please stay tuned for more details to come.

Saturday, July 28th
MasterCraft Factory

Gates open
8:00am – 9:00am
9:00am – 12:00pm
Factory tours, boat demos, athlete autographs, 65-yard Slip ‘N Slide, dunk tank, bounce house, cornhole tournament
12:00pm – 1:00pm
On-water exhibitions
1:00pm – 2:30pm
2:30pm – 8:00pm
Poker run on Tellico Lake
8:30pm – 10:00pm
Donavon Frankenreiter on Tellico Lake

One ticket purchase gives you access to both events.


Frequently Asked Questions

Can I park my boat at the MasterCraft facility?
Yes, there will be plenty of secure parking at the MasterCraft facility.

Can I launch my boat at the MasterCraft facility?
No, you must use one of the public boat ramps on Lake Tellico.

Will there be an opportunity to test drive a new MasterCraft?
Yes, new models will be in the water and available for scheduled demos.

When I schedule a test ride, can I also ride behind the product?
No, due to anticipated amount of participation, there will not be time to ride behind the new product.

How do I sign up for the Poker Run?
Everyone who purchases a ticket for the 50th is automatically enrolled in the Poker Run.

How do I get more detailed information on the Poker Run?
All stops and a map of the lake will be provided at registration.

Is there an additional fee for the Poker Run?
No, it is included in your ticket purchase.

Will there be MasterCraft apparel for sale at the event?
Yes, there will be a full pro shop set up with merchandise on hand.

What food will be served at the event?
Outdoor family style BBQ.

Can we tour the plant?
Yes, there will be sign-ups to take guided tours of the factory. Sign-ups will be available at registration.

Will there be MasterCraft pros at the 50th Anniversary?
Yes, both current pros and former pros will be attending.

Will the Donavon Frankenreiter concert be accessible via car and boat?
Yes, there will be ample amounts of parking.

Will the event still go on if it rains?
Yes, we will have a contingency plan for a rain day.

Are pets allowed?
Yes, pets are allowed but must be kept on a leash at all times.